ArticleBy Lewis Perkins | May 12, 2025 (featured on Reuters)
For U.S. apparel retailers, these are difficult times. Economic uncertainty has led to plunging consumer sentiment — the second-lowest on record . At the same time brands are fighting an uphill battle on costs as they consider how on-and-off tariffs for manufacturing leaders may raise apparel prices up by 58%.
But amid talk of cutting costs, changing sourcing locations and scaling up investments in the U.S., there’s a critical solution that risks being overlooked: investing more in sustainability, not less.
