PRESS: How AI Could Transform Fast Fashion for the Better—and Worse

As Shein uses AI to optimize its supply chain, however, environmental experts question whether these claimed efficiencies are truly improving outcomes. “Without strong ethical, social, and environmental standards in place, AI could just as easily be driving faster production and overconsumption,” says Lewis Perkins, the president of the Apparel Impact Institute, a global nonprofit that measures the fashion industry’s climate impact.