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Benchmarking and Target Setting with a Focus on Collaboration 

Published: 14 February 2024
2 min read
Media Type
Case study iconCase Study
Fashion Climate Fund

Featured Partner


In 2022, J.Crew recognized the urgent need to reduce emissions throughout its supply chain to align with global sustainability targets.


completed Carbon Tech Assessments
running Carbon & Water Target Setting

The Challenge

J.Crew understood that the most efficient way to meet their goals would be to collaborate with other brands for maximum impact on their shared supply chains, and they engaged Aii both to establish action plans for carbon and water reduction and to bring together brand partners for cost-sharing and collaboration. Given the broad and sometimes overwhelming range of ESG initiatives, J.Crew was interested in prioritizing their facilities based on data and focusing their efforts where they would have the most impact. 

Together, Aii and J.Crew took the following steps: 

  • Carbon Tech Assessments: In collaboration with Aii and BluWin, J.Crew initiated a series of 70 Carbon Tech Assessments.  These assessments provided critical insights into the reduction potentials of various facilities within their supplier network. Through this analysis, J.Crew identified high-impact facilities and prioritized them for further action.
  • Carbon Target Setting (CTS): Leveraging the results of the assessments, J.Crew enrolled five facilities into the Carbon Target Setting program. This initiative aimed to establish actionable plans and reduction targets for both carbon emissions and water usage, with a specific focus on water for J.Crew’s denim mills. 
  • Collaborative Sponsorship: J.Crew and Aii worked together to arrange for other brands to co-sponsor shared facilities, fostering a sense of collective responsibility towards sustainability goals.

What’s Next

As of the end of 2023, facilities are actively engaged in the CTS program, with the first group expected to complete their action plans by April 2024. Following this, the focus will shift towards swift implementation, ensuring that targeted reductions in carbon emissions and water usage are achieved.  J.Crew's approach of collaboration and focused action is a model for industry peers seeking to drive meaningful change across their supply chains.